The Feature We Forgot.
What Most AI Startups Miss in Healthcare
“We were so focused on privacy, security, accuracy, EMR integration...
...that we deprioritized user design.”
That’s what Dr. Noah Crampton told me when we sat down to talk about what he’d do differently.
Mutuo Health had done the hard parts well:
✔️ Vetted AI tools
✔️ Understood clinical workflows
✔️ Respected compliance
But early competitors skipped all that and went straight to what mattered to the user:
Fast. Simple. Friendly.
And they won market share.
Not because the tech was better.
Because the experience was better.
Here’s the overlooked truth:
Once AI is accurate enough,
the interface becomes the product.
If it’s clunky, people won’t use it.
If it’s confusing, they’ll blame the tool.
If it’s smooth, it becomes invisible, and that’s the goal.
Noah admitted he learned this the hard way.
And what stood out most?
“There will be more moments like this in my life...
where my instinct will be more accurate than the data.”
That’s not a tech insight. That’s a founder truth.
Build the system. But trust your instinct.
Especially when it’s telling you what your users actually feel.
Full episode with Dr. Noah Crampton drops soon on Teche Talks
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